Last updated: January 29, 2025

This Privacy Policy outlines how SB Lash Store (referred to as the "Site," "we," "us," or "our") gathers, utilizes, and shares your personal information when you access, use our services, or make a purchase from www.sblashstore.com.au (the "Site"), or when you interact with us regarding the Site (collectively referred to as the "Services"). In this Privacy Policy, "you" and "your" refer to you as the user of the Services, whether you are a customer, a visitor to the website, or any other individual whose information we have collected in accordance with this Privacy Policy.

We encourage you to read this Privacy Policy thoroughly.

Modifications to This Privacy Policy

This Privacy Policy may be revised periodically to incorporate updates related to our practices or for various operational, legal, or regulatory purposes. The updated Privacy Policy will be made available on the Site, and we will refresh the "Last updated" date accordingly, along with any other actions mandated by relevant laws.

Collection and Use of Your Personal Information

In order to deliver our Services, we gather personal information about you from multiple sources, as detailed below. The type of information we collect and utilize depends on your interactions with us over the past 12 months.

Alongside the specific applications detailed below, we may utilize the information we gather about you to engage in communication, enhance or refine the Services, fulfill any relevant legal requirements, uphold applicable terms of service, and safeguard or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Gather

The personal information we collect about you varies based on your interactions with our Site and the use of our Services. When we mention "personal information," we mean data that identifies, pertains to, describes, or can be linked to you. The subsequent sections outline the categories and specific types of personal information we gather.

Information We Collect from You Directly

When you use our Services, you may provide us with the following information:

- Contact information such as your name, address, phone number, and email address.
- Order details including your name, billing address, shipping address, payment confirmation, email, and phone number.
- Account credentials including your username, password, security questions, and other data necessary for account protection.
- Customer support details, which encompass any information you choose to share in your communications with us, such as messages sent through the Services.

Certain features of our Services may require you to provide specific information about yourself. While you have the option to withhold this information, doing so may limit your ability to use or access those features.

Data We Gather Regarding Your Usage

We may automatically gather specific information concerning your engagement with the Services, referred to as "Usage Data." This process may involve the use of cookies, pixels, and comparable technologies ("Cookies"). Usage Data can encompass details about your access to and utilization of our Site and your account, such as device specifications, browser details, network connection information, your IP address, and other relevant data related to your interaction with the Services.

Information We Acquire from External Sources

We may gather information about you from external sources, including vendors and service providers who collect data on our behalf. This includes:

Companies that assist in the operation of our Site and Services, such as Shopify.
Our payment processors, who gather payment details (such as bank account numbers, credit or debit card information, and billing addresses) to facilitate your transactions, ensuring we fulfill your orders and deliver the products or services you have requested, in line with our contractual obligations to you.
When you access our Site, engage with emails we send, or interact with our Services or advertisements, we, or our partnered third parties, may automatically collect specific information through online tracking technologies like pixels, web beacons, software development kits, third-party libraries, and cookies.
Any information obtained from external sources will be handled in accordance with this Privacy Policy. Please also refer to the section below regarding Third Party Websites and Links.

How We Utilize Your Personal Information

Providing Products and Services. We utilize your personal information to deliver the Services as part of our contractual obligations to you. This includes processing payments, fulfilling orders, sending account-related notifications, managing your account, and coordinating shipping, returns, and exchanges. Additionally, we may enhance your shopping experience by allowing Shopify to connect your account with other Shopify services you may opt to use. In such instances, Shopify will handle your information in accordance with its Privacy Policy and Consumer Privacy Policy.

Marketing and Advertising. Your personal information may be used for marketing and promotional initiatives, including sending communications via email, text, or postal mail, as well as displaying advertisements for products or services. This may involve tailoring the Services and advertisements on our Site and other platforms to better suit your preferences. For residents of the EEA, the legal basis for these data processing activities is our legitimate interest in promoting our products, as outlined in Art. 6 (1) (f) of the GDPR.

Security and Fraud Prevention. We employ your personal information to identify, investigate, or address potential fraudulent, illegal, or harmful activities. If you decide to use our Services and create an account, you are responsible for safeguarding your account credentials. We strongly advise against sharing your username, password, or any access information with others. Should you suspect that your account has been compromised, please reach out to us immediately. For EEA residents, the legal basis for these data processing activities is our legitimate interest in maintaining the security of our website for you and other customers, as specified in Art. 6 (1) (f) of the GDPR.

Communicating with You and Service Improvement. We utilize your personal information to enhance our communication with you and improve our services.